SS13 TREND? THE NEW CLASSIC AT PITTI UOMO 82
The values of male elegance remain intact. Natural colors of fibers for suits are not altered. Bright and vibrant colors for knitwear and for shirts give a twist to final look.


The man of MANUEL RITZ has just returned from a wonderful tour, he has enjoyed moving between Los Angeles, New York and Europe. A multimedia and digital trip with references to the street world and Italian tailoring. A perfect mix between tradition and future. The brand confirms its leadership in the choice of fabrics and “Made in Italy” tailoring.
The collection presents a chromatic division: wet and pop colors. Linings are contrasting, amazing paisley print for the bomber jacket and wonderful preppy shirts. For the evening he’s elegant with shirts for every occasion.

The fresh and French spirit of Guillaume Henry for CARVEN. The collection presents an amazing palette of bright colors, the bon ton style is mixed with collegial style and the seersucker jacket is worn with tie, shirt, shorts, socks and eccentric shoes.

CHURCH’S for SS 2013 presents a review of a classic lace-up shoe: “Consul”. Proposed in brushed calf, or alternatively in suede and canvas fabric, the model has a formal upper with a light rubber sole. While maintaining the traditional characteristics of the CHURCH’s shoes, the brand interprets an informal connotation of the style.

CRUCIANI presents light cashmere knitwear in fluorescent colors. Lime yellow, strawberry pink, red, orange and ocean blue. White breaks the rainbow. These colors are intensified when sweaters become heavier, creating a beautiful game of color blocking.

A rigorous and tailoring approach for the denim leader brand. The look of 7 FOR ALL MANKIND is modern and easy chic. Prints and laser embroideries on T-shirts and scarves.

The outerwear of ALLEGRI knows no seasons. Summer down jackets, anoraks and light jackets with bright and saturated colors. An amazing collection and a sophisticated mood for elegant and sporty man.

There is a first time for everything and for many people their first pair of DR. MARTENS is a memorable moment, an opening statement of self-expression and creativity. DR. MARTENS’ boots are simple, versatile, functional and stylish all at the same time.

Naturally imperfect garments in which, sometimes, the fabrics are woven on old hand looms for a deliberately badly-made effect; the designs are achieved through incomplete graphics and the tailoring is never a rigid concept. This is the LARDINI style which, for the coming Spring Summer season, proposes a collection that lives with the body and adapts naturally to the person wearing it, conveying a new concept of elegance generated precisely by the imperfection.

The intuition behind BARRACUDA design is the fruit of the dedicated pursuit of detail and innovation. Lightness is the key theme of the entire collection, marked by the special patent “extra light”. The use of washed and decolorized canvas reminds the rock theme. Bolts, studs and skull contrast strongly with the soft side of the collection.

Greater emphasis on the formal trend means that necklines are revisited and reduced in size and, in some cases, presented with very small and cut-down collars. This summer, for XACUS, the classic look is reinforced by light pastel colors that will satisfy all tastes. Turquoise, violet, green and yellow in close-knit, woven fabrics. The whites are always structured and occasionally mixed with grey. Shirts suitable for every occasion; for an immaculate ceremony or an elegant aperitif.

HERNO chooses the ultralight down jacket, the “must have” of a modern closet, inescapable and transversal. High technology, research and lightness are the keys to brand success.

By carefully alternating formal and casual looks, the new BRUNELLO CUCINELLI men’s collection for SS 2013 seeks to express a concept of timeless luxury where the elegance and stylistic perfection of a Fifties style dandy blend with rocker elements of the Eighties. By combining a one-and-a-half breasted sartorial blazer, shirt and tie with a Japanese denim jacket and colorful cotton trousers, a new dandy comes to life.

KITON specializes the production of clothing men’s suits and ties of high fashion. The brand has always produced its own clothes by hand for a unique elegance.

Handcrafted care in the realization of sartorial products, a refinement and unmistakable taste in the selection of fabrics. This is the philosophy of ALTEA. Tradition and innovation with bright colors and amazing prints mark ALTEA’s collection: a creative playing through the combination of garments and accessories.

ISAIA’s SS13 collection is the product of the inspiration gathered from visits to the famous Li Galli Islands and the island of Portofino. The dream of the ISAIA man’s perfect wardrobe meets its reality in its fabric. Developed with utmost care and precision, this season presents another amazing set inspired by classic archives and cutting edge finishing technologies.
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