MILAN, ITALY - MIV is one of the most important buzz acronyms shaping brand
 strategies going forward. Media Impact Value is - in data science
 terms - an algorithm that measures the impact of media placements on
 online, social and print channels. In the fashion world, it also 
determines how, why or at what precise time a celebrity is invited to
 a fashion show, and/or where one should be sitting.

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