THE PITTI SPECIAL CLICK The theme of the Pitti Immagine summer trade shows

There's something special going on every six months at the Pitti Immagine fashion events. When the research of the brands and that of the Pitti team on new projects, events and international names meet the research of buyers, journalists, influencers and visitors from all over the world. A spark that makes an always different alchemy, an energetic and emotional click that is difficult to contain. At the same time the X Factor contribuiting to the success of each appointment: that’s why you come to Florence to see, to know, to understand what is going around. The Pitti Special Click is the theme of next Pitti Immagine trade shows and summarizes the energy that circulates at the Fortezza da Basso and that suddenly finds its way: this is how the Piazzale Centrale of the Fortezza da Basso will be transformed once again through the set design curated by the life-styler Sergio Colantuoni. The Pitti Special Click is also presented through the new advertising campaign shot by Emilio Tini, photographer and talented artist who with his style celebrates Italian creativity and know-how, and who has been working with many prestigious international brands.