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The Italian debut of Juun.J

By Sofia Celeste 29 December 2015

MILAN, ITALY - Juun.J, the South Korean designer who has rocked the Paris fashion scene since 2007, with his voluminous tailoring and fierce silhouettes, will make his Italian debut on January 13th at Florence's Stazione Leopolda.

Fairplay's Editor-in-Chief Sofia Celeste chatted with Juun.J about what it means to be Pitti Uomo's next Guest Mens Wear designer.

You have already established yourself in Paris. In fact, you are a member of the Fédération Française de la Couture, du Prêt-à-Porter, des Couturiers and Créateurs de Mode. What does it mean to be the first Korean in the Italian spotlight as Pitti Uomo's Guest Mens Wear designer?

To be named the guest designer at Pitti Uomo and show a collection there is a grand opportunity and honor for a menswear designer. It means that you are presenting the collection at the center of the menswear.

What do Korean designers have in terms of know-how to bring to the European fashion table?

I believe Korean designers’ perspectives on beauty are based on Asian silhouettes, textures and precise and delicate techniques.

You are known for your cosmopolitan street wear and voluminous, utilitarian designs. Who is the Juun.J man?

I do not believe there is fixed Juun.J man for Juun.J. Also, I do not impose masculinity.
A man that fits the Juun.J style has an artistic attitude and is a person with classic yet avant-garde style.

Where do you draw inspiration for your digital, tech (print) designs?

After I think about and choose the season's concept, I draw inspiration for print designs from artwork of all imaginable fields, such as magazines, books and websites.

I present print designs in two different ways after conducting extensive research: one involves an artist's collaboration that fits the season's concept (the artist has to be someone I respect and love). I then examine the work of artists I like and suggest collaboration by email (I do so from my heart). Collaboration artists have unique and creative minds, and to talk with them results in a lot of inspiration.

Some print designs are graphics are done by Juun.J design team. The importance of print graphics is increasing and the team is now offering prints that are the result of extensive researches and many ideas. Prints and techniques are still being researched and developed to find better methods.

How do you achieve such 3D volume in your creations?


The silhouette is very important for each Juun.J piece. It is the first thing I think about when I design clothes, and it is all influenced by traditional Korean and Asia’s dress.
The volume cannot be just an oversized, big volume, but it has to be meticulously cut and presented with tailoring exclusive for Juun.J.
The fact that I studied pattern making as well as design, greatly helps me right now.

How did you successfully get your name out there on the European circuit and among celebs like Rihanna? What were some of the challenges you met in that process?

The European circuit loves a brand with strong identity and philosophy. I believe that people started to notice Juun.J because I have shown that I have stayed true to my identity and didn't just follow trends.

It is the same for the love I receive from the celebrities. Their fashion style and passion are better than anyone else and very professional. It is truly exciting to share ideas and thoughts about fashion with them, since they are so amazingly energetic and dynamic.

You have inked a lot of collaborations - from Moleskine to Adidas. What do you look for in a collab?

Collaborations means much more to me than just a collaboration. It is a project that crosses between other cultures, and it is the best way to create synergy between the artists or brands. The most important thing I look for in the collaboration with other artists or brands, is respect and synergy. The collaboration has to be good for both sides and allow us to gain new energy and inspiration.

South Korea, the birthplace of Samsung... is tech in the DNA of the design community in your opinion? How so?

I believe technology is in the DNA of the design community [here].
We have the advantage that makes it possible to apply special techniques and ideas to design and fashion, and these advantages provide the basis to create inventive works.

Korean fashion yearns to take a big step into the global market. Attitude toward fashion is very assertive and trendy. There are all sorts of brands you can imagine, and the speed of advancement of technology and the internet hugely affect the Korean fashion community.
Perhaps, the advancement of technology and the quick internet of Korea, especially Seoul, provide many positive influences.

Can we have a little sneak peak as to what you will unfurl at Stazione Leopolda?

I am planning a collection that would have the maximized Juun.J identity.

 

 



Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

MILAN, ITALY - Juun.J, the South Korean designer who has rocked the Paris fashion scene since 2007, with his voluminous tailoring and fierce silhouettes, will make his Italian debut on January 13th at Florence's Stazione Leopolda.

Fairplay's Editor-in-Chief Sofia Celeste chatted with Juun.J about what it means to be Pitti Uomo's next Guest Mens Wear designer.

You have already established yourself in Paris. In fact, you are a member of the Fédération Française de la Couture, du Prêt-à-Porter, des Couturiers and Créateurs de Mode. What does it mean to be the first Korean in the Italian spotlight as Pitti Uomo's Guest Mens Wear designer?

To be named the guest designer at Pitti Uomo and show a collection there is a grand opportunity and honor for a menswear designer. It means that you are presenting the collection at the center of the menswear.

What do Korean designers have in terms of know-how to bring to the European fashion table?

I believe Korean designers’ perspectives on beauty are based on Asian silhouettes, textures and precise and delicate techniques.

You are known for your cosmopolitan street wear and voluminous, utilitarian designs. Who is the Juun.J man?

I do not believe there is fixed Juun.J man for Juun.J. Also, I do not impose masculinity.
A man that fits the Juun.J style has an artistic attitude and is a person with classic yet avant-garde style.

Where do you draw inspiration for your digital, tech (print) designs?

After I think about and choose the season's concept, I draw inspiration for print designs from artwork of all imaginable fields, such as magazines, books and websites.

I present print designs in two different ways after conducting extensive research: one involves an artist's collaboration that fits the season's concept (the artist has to be someone I respect and love). I then examine the work of artists I like and suggest collaboration by email (I do so from my heart). Collaboration artists have unique and creative minds, and to talk with them results in a lot of inspiration.

Some print designs are graphics are done by Juun.J design team. The importance of print graphics is increasing and the team is now offering prints that are the result of extensive researches and many ideas. Prints and techniques are still being researched and developed to find better methods.

How do you achieve such 3D volume in your creations?


The silhouette is very important for each Juun.J piece. It is the first thing I think about when I design clothes, and it is all influenced by traditional Korean and Asia’s dress.
The volume cannot be just an oversized, big volume, but it has to be meticulously cut and presented with tailoring exclusive for Juun.J.
The fact that I studied pattern making as well as design, greatly helps me right now.

How did you successfully get your name out there on the European circuit and among celebs like Rihanna? What were some of the challenges you met in that process?

The European circuit loves a brand with strong identity and philosophy. I believe that people started to notice Juun.J because I have shown that I have stayed true to my identity and didn't just follow trends.

It is the same for the love I receive from the celebrities. Their fashion style and passion are better than anyone else and very professional. It is truly exciting to share ideas and thoughts about fashion with them, since they are so amazingly energetic and dynamic.

You have inked a lot of collaborations - from Moleskine to Adidas. What do you look for in a collab?

Collaborations means much more to me than just a collaboration. It is a project that crosses between other cultures, and it is the best way to create synergy between the artists or brands. The most important thing I look for in the collaboration with other artists or brands, is respect and synergy. The collaboration has to be good for both sides and allow us to gain new energy and inspiration.

South Korea, the birthplace of Samsung... is tech in the DNA of the design community in your opinion? How so?

I believe technology is in the DNA of the design community [here].
We have the advantage that makes it possible to apply special techniques and ideas to design and fashion, and these advantages provide the basis to create inventive works.

Korean fashion yearns to take a big step into the global market. Attitude toward fashion is very assertive and trendy. There are all sorts of brands you can imagine, and the speed of advancement of technology and the internet hugely affect the Korean fashion community.
Perhaps, the advancement of technology and the quick internet of Korea, especially Seoul, provide many positive influences.

Can we have a little sneak peak as to what you will unfurl at Stazione Leopolda?

I am planning a collection that would have the maximized Juun.J identity.

 

 



Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

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