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The Best of 2016:
Tech and Fashion Highlights

Fashion & Trends, Tech
By Sofia Celeste 21 December 2016

MILAN, ITALY – Looking back, 2016 year was a disruptive year in terms of game-changing events that will alter the fashion industry forever. The rise in mobile commerce, the rapid revolution of online storytelling, the growing importance of big data to e-tailing, as well as gender-blended shows and the See Now Buy Now phenomenon.

Here are a key events that will impact the year ahead as technology sets the fast pace for the fashion industry:

YNAP Goes Mobile Only

The digital shopping phenomenon Yoox Net-A-Porter announced in October their aim to become a mobile-only service, as a part of a larger strategy to make groundbreaking digital transformations like offer more customer insights, analytics and social media marketing, cognitive capabilities and development of its personalised tailored experience.

First Snapchat Fashion Show

Amid the hustle and bustle of RTW shows New York, Misha Nonoo threw a curveball and went live with the first ever Snapchat fashion show. The designer whose sleek designed have donned the likes of Gwenyth Paltrow and Emma Watson, is a huge supporter of social media driven initiatives. In 2015, she went live with the first ever Instagram show.

Instagram Launches Live Stories

Season after season, the runway is becoming as much a feast for the eyes as it is for the camera lens, especially with new media windows like Instagram’s new feature that weave together videos from live events. Now the fashion community has it easy by referring to ONE app instead of cantankerously fiddling around with their phones and actually watch part of the fashion shows with their own eyes.

See Now Buy Now

The See Now Buy Now model made itself known more than anything else on both sides of the pond this yea. Designers like Tom Ford, Ralph Lauren, Tommy Hilfiger, Burberry as well as Rebecca Minkoff all jumped on the bandwagon, by offering buy now fall items during the spring summer 2016 show. Many fashion industry leaders have been critical of this whole phenomenon saying that it is a mere marketing stunt and will not alter how luxury makes dream worthy products.

Gender Blending at Mens Fashion Week

Gucci upped the ante this year by announcing to combine the menswear and womenswear in one standalone show. Vanguard brands like Giorgio Armani and Roberto Cavalli have been regularly mixing male and female fashions on the runways for some time but Gucci took it a step further saying that there is only need for one show per season, instead of two.

Record High Mobile Sales

On top of the general increase of shopping done via mobile this year, Black Friday e-commerce sales hit a record $3.34 billion in the United States and "became the first day in retail history to drive over one billion dollars in mobile revenue to $1.2 billion, a 33 percent growth year-on-year," Adobe reports.

MILAN, ITALY – Looking back, 2016 year was a disruptive year in terms of game-changing events that will alter the fashion industry forever. The rise in mobile commerce, the rapid revolution of online storytelling, the growing importance of big data to e-tailing, as well as gender-blended shows and the See Now Buy Now phenomenon.

Here are a key events that will impact the year ahead as technology sets the fast pace for the fashion industry:

YNAP Goes Mobile Only

The digital shopping phenomenon Yoox Net-A-Porter announced in October their aim to become a mobile-only service, as a part of a larger strategy to make groundbreaking digital transformations like offer more customer insights, analytics and social media marketing, cognitive capabilities and development of its personalised tailored experience.

First Snapchat Fashion Show

Amid the hustle and bustle of RTW shows New York, Misha Nonoo threw a curveball and went live with the first ever Snapchat fashion show. The designer whose sleek designed have donned the likes of Gwenyth Paltrow and Emma Watson, is a huge supporter of social media driven initiatives. In 2015, she went live with the first ever Instagram show.

Instagram Launches Live Stories

Season after season, the runway is becoming as much a feast for the eyes as it is for the camera lens, especially with new media windows like Instagram’s new feature that weave together videos from live events. Now the fashion community has it easy by referring to ONE app instead of cantankerously fiddling around with their phones and actually watch part of the fashion shows with their own eyes.

See Now Buy Now

The See Now Buy Now model made itself known more than anything else on both sides of the pond this yea. Designers like Tom Ford, Ralph Lauren, Tommy Hilfiger, Burberry as well as Rebecca Minkoff all jumped on the bandwagon, by offering buy now fall items during the spring summer 2016 show. Many fashion industry leaders have been critical of this whole phenomenon saying that it is a mere marketing stunt and will not alter how luxury makes dream worthy products.

Gender Blending at Mens Fashion Week

Gucci upped the ante this year by announcing to combine the menswear and womenswear in one standalone show. Vanguard brands like Giorgio Armani and Roberto Cavalli have been regularly mixing male and female fashions on the runways for some time but Gucci took it a step further saying that there is only need for one show per season, instead of two.

Record High Mobile Sales

On top of the general increase of shopping done via mobile this year, Black Friday e-commerce sales hit a record $3.34 billion in the United States and "became the first day in retail history to drive over one billion dollars in mobile revenue to $1.2 billion, a 33 percent growth year-on-year," Adobe reports.

 

 Photo: Nabile Quenum

 

 Photo: Nabile Quenum

 



Sofia Celeste
FAIRPLAY Editor-in-Chief


When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine www.bacoluxury.com.
Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

 



Sofia Celeste
FAIRPLAY Editor-in-Chief


When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine www.bacoluxury.com.
Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.