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Fashion & Trends, Tech

#DFMilan 2017: Data Driven Fashion

MILAN, ITALY – As the divide between fashion and tech narrows, our industry is changing by the minute. The Decoded Fashion Milan summit, set to unfold November 14 and 15 at Milan’s Talent Garden Calabiana, will answer some of the major conundrums faced by the fashion and tech companies that are shaping the future. Among the hot topics: How are fashion brands redefining their identity amidst a turbulent and changing retail environment? How is a sustainable fashion industry becoming more of a reality on and off the runway? How does omnichannel apply to retail?

”Culture, Digital, Data: Unified Commerce” is the theme that will dominate discussions of the two-day conference that will be chaired by fashion veteran, journalist Jessica Michault, who is also Senior Vice President of Industry Relations at GPS Radar.

If you aren't convinced yet, there will be no shortage of heavy hitters. Representatives from tech multinational Google and historic denim label Levi's will headline the conference — all of them set to discuss their latest launches and innovations, as well as fashion's vast internet potential.

Established e-Commerce and market heavyweights like Luxottica Group, Vestiaire Collective and Al-Tayer Retail, will all convene in Milan to debate on how data and technology are helping to target potential customers and how millennials are driving the online retail experience.

Decoded Fashion Milan has lined up a list of speakers that include personalities that are setting the pace for the trends that dominate the runways and trade fairs. Headline guests include designer Arthur Arbesser, founder of his own edgy eponymous label, who is now also the new creative director of Fay. Edward Buchanan, creative director of fashion forward knitwear label Sansovino 6 will also take part.

In an age of globalisation, terrorism, global warming and geopolitical strife, fashion too, is affected just like any other top industry like oil or the auto industry. Decoded Fashion Milan will tackle the challenges vanguard brands and the software companies that are driving them are facing, as the macro environment, financial and commodities markets become ever more unpredictable. Who are future buyers? How are Generation Y and Z shoppers approaching the in-store and online shopping experience? How can designers develop loyalty through their online communities?

In addition to plotting fashion's future, the conference will also introduce emerging startups that have the potential to influence the fashion industry. A select number of the industry's young innovators will participate in the The Front Row Challenge, also know as The FROW, where a jury of experts will assess and award the best ideas brought forward.

If you haven't bought your tickets yet, it is not too late. Click here to secure your place in the biggest fashion and tech networking event in Europe.

   

 



Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

MILAN, ITALY – As the divide between fashion and tech narrows, our industry is changing by the minute. The Decoded Fashion Milan summit, set to unfold November 14 and 15 at Milan’s Talent Garden Calabiana, will answer some of the major conundrums faced by the fashion and tech companies that are shaping the future. Among the hot topics: How are fashion brands redefining their identity amidst a turbulent and changing retail environment? How is a sustainable fashion industry becoming more of a reality on and off the runway? How does omnichannel apply to retail?

”Culture, Digital, Data: Unified Commerce” is the theme that will dominate discussions of the two-day conference that will be chaired by fashion veteran, journalist Jessica Michault, who is also Senior Vice President of Industry Relations at GPS Radar.

If you aren't convinced yet, there will be no shortage of heavy hitters. Representatives from tech multinational Google and historic denim label Levi's will headline the conference — all of them set to discuss their latest launches and innovations, as well as fashion's vast internet potential.

Established e-Commerce and market heavyweights like Luxottica Group, Vestiaire Collective and Al-Tayer Retail, will all convene in Milan to debate on how data and technology are helping to target potential customers and how millennials are driving the online retail experience.

Decoded Fashion Milan has lined up a list of speakers that include personalities that are setting the pace for the trends that dominate the runways and trade fairs. Headline guests include designer Arthur Arbesser, founder of his own edgy eponymous label, who is now also the new creative director of Fay. Edward Buchanan, creative director of fashion forward knitwear label Sansovino 6 will also take part.

In an age of globalisation, terrorism, global warming and geopolitical strife, fashion too, is affected just like any other top industry like oil or the auto industry. Decoded Fashion Milan will tackle the challenges vanguard brands and the software companies that are driving them are facing, as the macro environment, financial and commodities markets become ever more unpredictable. Who are future buyers? How are Generation Y and Z shoppers approaching the in-store and online shopping experience? How can designers develop loyalty through their online communities?

In addition to plotting fashion's future, the conference will also introduce emerging startups that have the potential to influence the fashion industry. A select number of the industry's young innovators will participate in the The Front Row Challenge, also know as The FROW, where a jury of experts will assess and award the best ideas brought forward.

If you haven't bought your tickets yet, it is not too late. Click here to secure your place in the biggest fashion and tech networking event in Europe.

   

 



Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.