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e-P Summit Maps Out Tech Future

By Sofia Celeste 15 November 2018

MILAN, ITALY - Envisaging how tech will impact fashion in the years to come, is a daunting task, but this is what industry leaders aimed to do at the sixth annual tech and fashion summit organised by Pitti Immagine’s digital arm, e-PITTI.com, in a two day conference that took place at Milan’s Tag Calabiana Talent Garden.

Held between November 20 and 21 and chaired by fashion veteran, Giampietro Baudo, Esquire Italia editor-in-chief, the e-P Summit was held under the aegis of the theme “Execution is Everything,” marking the first time Pitti Immagine has organised the summit without a partner. An elite roster of speakers hashed out major conundrums faced by vanguard fashion and tech companies: What is the next technological disruptor? How can brands create communities through social media marketing platforms? Is retail dead? What will factories of the future look like?

In addition to hot debate and in-depth convo, industry leaders, digital marketing executives and brands mapped out new digital territories, platforms and pinpointed new technology and trends that will change the future of retail and fashion forever.

Here are a few forward-looking statements and digital frontiers mapped out by our speakers:

“The future is all about co-botics, which is all about bringing humanity back and merging it with the work of robots. We need the cooperation of both,” Joaquim Hensch, Managing Director, Hugo Boss.

“We have an opportunity to enrich the process linked to productivity and art through data and link it all to the specific needs of customers. Experience is very important and the most important changes are related to data-driven intelligence. Virtual reality and artificial reality can all make the difference.” Alessandra Domizi, Industry Head, Fashion & Retail, Google.

“If you can’t understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ,” Liz Bacelar, Founder and CEO, The Current.

“If you can impact a group of small people deeply that will spread. Once you have established a community [on social media] you can impact them all with your message,” Jane Han, Global Creative Lead for Luxury, Instagram & Facebook.

“We only look at brands if they have a strong heritage in order to make them contemporary. It’s the only way to resurrect a brand,” Lorenzo Boglione, VP Sales, Basicnet Group.

“In online, as on offline, service and experience always win… because today clients are more digital than ever but they are not giving up on the physical story,” Thierry Andretta, ceo Mulberry.

“In the 1990s Levis was almost dead. We were able to revolutionise the company. Innovation is key to our success, it’s our DNA. This is an exciting time to be working at Levi's,” Lucia Marcuzzi, Vice President, Central Europe, Levi Strauss & Co.

“We are able to create a true vision of who are customers are through data. Data belongs to the brands,” Christina Fontana, Business Development Director, Italy, Alibaba Group.

 

 

 

Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

MILAN, ITALY - Envisaging how tech will impact fashion in the years to come, is a daunting task, but this is what industry leaders aimed to do at the sixth annual tech and fashion summit organised by Pitti Immagine’s digital arm, e-PITTI.com, in a two day conference that took place at Milan’s Tag Calabiana Talent Garden.

Held between November 20 and 21 and chaired by fashion veteran, Giampietro Baudo, Esquire Italia editor-in-chief, the e-P Summit was held under the aegis of the theme “Execution is Everything,” marking the first time Pitti Immagine has organised the summit without a partner. An elite roster of speakers hashed out major conundrums faced by vanguard fashion and tech companies: What is the next technological disruptor? How can brands create communities through social media marketing platforms? Is retail dead? What will factories of the future look like?

In addition to hot debate and in-depth convo, industry leaders, digital marketing executives and brands mapped out new digital territories, platforms and pinpointed new technology and trends that will change the future of retail and fashion forever.

Here are a few forward-looking statements and digital frontiers mapped out by our speakers:

“The future is all about co-botics, which is all about bringing humanity back and merging it with the work of robots. We need the cooperation of both,” Joaquim Hensch, Managing Director, Hugo Boss.

“We have an opportunity to enrich the process linked to productivity and art through data and link it all to the specific needs of customers. Experience is very important and the most important changes are related to data-driven intelligence. Virtual reality and artificial reality can all make the difference.” Alessandra Domizi, Industry Head, Fashion & Retail, Google.

“If you can’t understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ,” Liz Bacelar, Founder and CEO, The Current.

“If you can impact a group of small people deeply that will spread. Once you have established a community [on social media] you can impact them all with your message,” Jane Han, Global Creative Lead for Luxury, Instagram & Facebook.

“We only look at brands if they have a strong heritage in order to make them contemporary. It’s the only way to resurrect a brand,” Lorenzo Boglione, VP Sales, Basicnet Group.

“In online, as on offline, service and experience always win… because today clients are more digital than ever but they are not giving up on the physical story,” Thierry Andretta, ceo Mulberry.

“In the 1990s Levis was almost dead. We were able to revolutionise the company. Innovation is key to our success, it’s our DNA. This is an exciting time to be working at Levi's,” Lucia Marcuzzi, Vice President, Central Europe, Levi Strauss & Co.

“We are able to create a true vision of who are customers are through data. Data belongs to the brands,” Christina Fontana, Business Development Director, Italy, Alibaba Group.

 

 

 

Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

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