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Fashion & Trends, Tech

Execution is Everything at
e-P Summit 2018

By Faith Robinson 20 September 2018

MILAN, ITALY - e-PITTI.com’s annual fashion + innovation Summit returns this November with an agenda truly focused on supporting its community of progressive game-changers.

In a landscape not only encompassed by hyped looks but even more so by hyped new technology, the same retail ambitions are still challenging today’s contemporary fashion industry. From personalisation through to omnichannel and big data, tech progression often moves faster than cultural habits: consumers need time to adjust to new systems in retail, regardless of how cutting edge the current tech offering may be.

With so many strategy choices and focus options, adopting best practice for a more innovative fashion industry is more important than ever. Understanding new digital lifestyle propositions in relation to an existing brand feeling is essential, and to do that, execution is everything.

What’s inspiring is that so many incredibly well-executed case studies for success already exist. Moncler’s genius revolution is a product-driven project which recognises the consumer’s demand for branded newness: the accompanying fatigue of seasonal collection releases has been replaced by a monthly capsule drop structure (online and instore), which strengthens brand recognition. Its testimony to the fact that consumer culture is driving progression just as much as new tech opportunities.

For commerce development, motion capture, 3D animation and body scanning are changing the way that fashion items can be presented online. The Fabricant - a digital fashion house based in Amsterdam - presents an incredibly dynamic, visually rich way of showing the world that clothing does not have to be physical to exist.

Advanced understandings of data through artificial intelligence have captivated retail industry professionals for years - however, the application of this tech concept continues to support future fashion ambitions. Entrupy, a US based authentication company, uses AI to verify luxury goods from handbags through to sneakers in a market swarming with both commercial and social issues around fake goods.

Meanwhile, Industry 4.0 as a concept continues to question and reiterate the execution of tech-driven strategy for fashion retail. As an internationally recognised leading brand, Levi Strauss & Co’s ability to refresh its own definition of innovation serves as an inspiring benchmark of relevance for the industry and its consumers alike.

Combining all of these various voices (and more) in one place develops community through the invaluable exchange of knowledge - and it’s something that e-P Summit has been doing for years. Those unique, in-real-life connections drive the production of the event, which stands as the annual meeting place for fashion’s game-changers to truly drive innovation for today’s industry in Italy and beyond.

e-P Summit takes place across the 20 + 21 November 2018 at Talent Garden Calabiana, Milan (Italy). The annual event will be content-led by sessions on the main Summit stage, focusing on 5 key sections: CULTURE, COMMERCE, DATA, INNOVATION + INSPIRATION.

Side-stage content includes roundtable workshops as well as brand-to-start-up matchmaking, arranged for Summit attendees pre-event.

More information on speakers and agenda can be found at e-psummit.com.

450 

MILAN, ITALY - e-PITTI.com’s annual fashion + innovation Summit returns this November with an agenda truly focused on supporting its community of progressive game-changers.

In a landscape not only encompassed by hyped looks but even more so by hyped new technology, the same retail ambitions are still challenging today’s contemporary fashion industry. From personalisation through to omnichannel and big data, tech progression often moves faster than cultural habits: consumers need time to adjust to new systems in retail, regardless of how cutting edge the current tech offering may be.

With so many strategy choices and focus options, adopting best practice for a more innovative fashion industry is more important than ever. Understanding new digital lifestyle propositions in relation to an existing brand feeling is essential, and to do that, execution is everything.

What’s inspiring is that so many incredibly well-executed case studies for success already exist. Moncler’s genius revolution is a product-driven project which recognises the consumer’s demand for branded newness: the accompanying fatigue of seasonal collection releases has been replaced by a monthly capsule drop structure (online and instore), which strengthens brand recognition. Its testimony to the fact that consumer culture is driving progression just as much as new tech opportunities.

For commerce development, motion capture, 3D animation and body scanning are changing the way that fashion items can be presented online. The Fabricant - a digital fashion house based in Amsterdam - presents an incredibly dynamic, visually rich way of showing the world that clothing does not have to be physical to exist.

Advanced understandings of data through artificial intelligence have captivated retail industry professionals for years - however, the application of this tech concept continues to support future fashion ambitions. Entrupy, a US based authentication company, uses AI to verify luxury goods from handbags through to sneakers in a market swarming with both commercial and social issues around fake goods.

Meanwhile, Industry 4.0 as a concept continues to question and reiterate the execution of tech-driven strategy for fashion retail. As an internationally recognised leading brand, Levi Strauss & Co’s ability to refresh its own definition of innovation serves as an inspiring benchmark of relevance for the industry and its consumers alike.

Combining all of these various voices (and more) in one place develops community through the invaluable exchange of knowledge - and it’s something that e-P Summit has been doing for years. Those unique, in-real-life connections drive the production of the event, which stands as the annual meeting place for fashion’s game-changers to truly drive innovation for today’s industry in Italy and beyond.

e-P Summit takes place across the 20 + 21 November 2018 at Talent Garden Calabiana, Milan (Italy). The annual event will be content-led by sessions on the main Summit stage, focusing on 5 key sections: CULTURE, COMMERCE, DATA, INNOVATION + INSPIRATION.

Side-stage content includes roundtable workshops as well as brand-to-start-up matchmaking, arranged for Summit attendees pre-event.

More information on speakers and agenda can be found at e-psummit.com.

450 

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