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Fashion & Trends, People

Nash Grier Opens Up About His Social Media Success

By Sofia Celeste 26 July 2018

MILAN, ITALY - At only 20 years old, Nash Grier has accumulated over 12 million followers on Vine, a social media platform that allows users to post looping six-second videos. He started as a shy freshman in high school, posting comical videos of himself, in an attempt to make his friends laugh. His endearing personality caught on.

In 2014, Time Magazine called Grier, who dropped out of high school after his second year, one of the most influential teens in the world. In 2015, Time named him one of the most influential people on the internet, alongside Barack Obama and Kim Kardashian.

The North Carolina native’s latest cause is The Thirst Project, for which he raised money for African communities that have limited access to clean drinking water.

Fairplay caught up with Grier during mens fashion week in Milan to discuss his social media success and his latest venture.

You started with your own spontaneous comedy improve through Vine videos… When did you have this epiphany, that this was all becoming really big?

It’s still crazy… mind blowing. It all did not make sense at first, it all kind of started happening. It was very blurry at the beginning.

Only 20 years old and so many followers. Did you have a strategy?

No, I did it the wrong way. Everything I was doing… I had no attention… except for the attention to grow. I just wanted to get more. And that was like doing everything backwards, so I had to figure out what I wanted to do exactly and what I could do for a living.

How did you develop an acumen for social media?

I do pretty well with marketing. I am a content creator, and I have the feeling that if you want to be successful with social media you have to use it in a unique way… at least that is what I try to do.

What advice do you have for a younger generation of fans that certainly look up to you?

Spread positivity about yourself, that is my motto on social media, and it seems to work.

From a technical point of view, what does somebody really have to pay attention to in order to grow a following?

It is all about consistency. Content is king and consistent content will get you following. But it is not easy. To say I post every day on social media or post a video every day or every week… that is a lot of work. But try harder.

You are here in Milan for mens fashion week. What house do you think really resonates with the social media generation?

Working with Dolce & Gabbana has always been amazing and I think they are very progressive in terms of what they do with social media. I have worked with so many people through social media and some of them are far behind and some of them are very advanced. I think Dolce & Gabbana is one of those advanced brands, they really know how to use and navigate social media as a brand by combining it with fashion.

You have used your fame for a good cause. Your work with the Thirst Project is inspiring. What’s next?

A lot. I am going back to Swaziland for the Thirst project. We are building wells and trying to give the whole country clean water by 2022. I have been twice this year, and I already see the change, but there is still a lot to be done.

 

 

 

Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

MILAN, ITALY - At only 20 years old, Nash Grier has accumulated over 12 million followers on Vine, a social media platform that allows users to post looping six-second videos. He started as a shy freshman in high school, posting comical videos of himself, in an attempt to make his friends laugh. His endearing personality caught on.

In 2014, Time Magazine called Grier, who dropped out of high school after his second year, one of the most influential teens in the world. In 2015, Time named him one of the most influential people on the internet, alongside Barack Obama and Kim Kardashian.

The North Carolina native’s latest cause is The Thirst Project, for which he raised money for African communities that have limited access to clean drinking water.

Fairplay caught up with Grier during mens fashion week in Milan to discuss his social media success and his latest venture.

You started with your own spontaneous comedy improve through Vine videos… When did you have this epiphany, that this was all becoming really big?

It’s still crazy… mind blowing. It all did not make sense at first, it all kind of started happening. It was very blurry at the beginning.

Only 20 years old and so many followers. Did you have a strategy?

No, I did it the wrong way. Everything I was doing… I had no attention… except for the attention to grow. I just wanted to get more. And that was like doing everything backwards, so I had to figure out what I wanted to do exactly and what I could do for a living.

How did you develop an acumen for social media?

I do pretty well with marketing. I am a content creator, and I have the feeling that if you want to be successful with social media you have to use it in a unique way… at least that is what I try to do.

What advice do you have for a younger generation of fans that certainly look up to you?

Spread positivity about yourself, that is my motto on social media, and it seems to work.

From a technical point of view, what does somebody really have to pay attention to in order to grow a following?

It is all about consistency. Content is king and consistent content will get you following. But it is not easy. To say I post every day on social media or post a video every day or every week… that is a lot of work. But try harder.

You are here in Milan for mens fashion week. What house do you think really resonates with the social media generation?

Working with Dolce & Gabbana has always been amazing and I think they are very progressive in terms of what they do with social media. I have worked with so many people through social media and some of them are far behind and some of them are very advanced. I think Dolce & Gabbana is one of those advanced brands, they really know how to use and navigate social media as a brand by combining it with fashion.

You have used your fame for a good cause. Your work with the Thirst Project is inspiring. What’s next?

A lot. I am going back to Swaziland for the Thirst project. We are building wells and trying to give the whole country clean water by 2022. I have been twice this year, and I already see the change, but there is still a lot to be done.

 

 

 

Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

 

Photo: @nashgrier

 

Photo: @nashgrier

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