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Fashion & Trends, Tech

Yoox Unveils Artificial Intelligence Line

By Sofia Celeste 08 November 2018

MILAN, ITALY - The day Artificial Intelligence designs your clothes has come.

Yoox, the e-tailer that was founded by entrepreneur Federico Marchetti in 1999 unveiled Tuesday, its 8 by Yoox, a collection created through algorithms. The algorithms are processed by an advanced software that was developed internally by YNAP, the parent company that also owns Net-a-Porter, Mr. Porter and the Outnet.

Envisaged to satisfy a “curious, passionate and aware” customer, the algorithms draws trends from customers’ social media posts, editorial content and other data that are funnelled into the group’s research and development team. The cyber trail is blended with data from online sales from the Yoox website and client feedback. The mix of data eventually produces a mood board and later a collection of essentials, which is 100% Made in Italy.

“Since the beginning, we have explored the frontier between man and machine — it’s an aspect act is embedded in our DNA since we created Yoox in 1999. Today we are combining the most avant garde artificial intelligence with the sensibility and the talent of our creative team,” Yoox Net-a-porter Group chief executive officer Federico Marchetti said.

It’s unclear whether the inception of 8 by YOOX was the first time artificial intelligence was used to design clothes. It was announced last year, that Amazon’s Lab126, a research centre based in San Francisco, has already created an AI designer, after developing an image-driven algorithm that designs clothes from scratch.

Watson a cognitive tool and a unit of IBM has already stepped into fashion by working with red carpet couturier Marchesa. Its software analyses text and images to determine what fabrics and colours were most requested by customers. The technology allowed the brand to respond and communicate with its customers, as it eventually offered the guidelines for a red carpet gown that was designed by Marchesa.

Artificial intelligence is revolutionising the fashion industry - and streamlining everything from marketing to retail.

Antavo, a Budapest-born, UK-based company for example, uses artificial intelligence to tailor-make incentives for fashion companies and its customers to build long-term relationships with their clients.

Stitch Fix, a US-based personal shopping and online personal stylist service uses algorithms to determine what outfits are the best fit for its subscribers based on their interests.

Stitch Fix's business is booming. Listed on the NASDAQ index of the New York Stock Exchange, the company was valued at over $2 billion earlier this year.

The unveiling of the 8 by YOOX collection, which was largely characterised by easy-to-wear and travel pieces for men and women, took place in a small, exclusive venue in Milan’s Parco Sempione.

Guests were treated to fancy cocktails and a video simulation of an ever-moving logo that represents the company’s eternal dedication to technology and pursuit for the latest innovation.

“Technology is usually invisible to the client, but 8 by YOOX renders it desirable and tangible," Marchetti said.

 

 

 

Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

MILAN, ITALY - The day Artificial Intelligence designs your clothes has come.

Yoox, the e-tailer that was founded by entrepreneur Federico Marchetti in 1999 unveiled Tuesday, its 8 by Yoox, a collection created through algorithms. The algorithms are processed by an advanced software that was developed internally by YNAP, the parent company that also owns Net-a-Porter, Mr. Porter and the Outnet.

Envisaged to satisfy a “curious, passionate and aware” customer, the algorithms draws trends from customers’ social media posts, editorial content and other data that are funnelled into the group’s research and development team. The cyber trail is blended with data from online sales from the Yoox website and client feedback. The mix of data eventually produces a mood board and later a collection of essentials, which is 100% Made in Italy.

“Since the beginning, we have explored the frontier between man and machine — it’s an aspect act is embedded in our DNA since we created Yoox in 1999. Today we are combining the most avant garde artificial intelligence with the sensibility and the talent of our creative team,” Yoox Net-a-porter Group chief executive officer Federico Marchetti said.

It’s unclear whether the inception of 8 by YOOX was the first time artificial intelligence was used to design clothes. It was announced last year, that Amazon’s Lab126, a research centre based in San Francisco, has already created an AI designer, after developing an image-driven algorithm that designs clothes from scratch.

Watson a cognitive tool and a unit of IBM has already stepped into fashion by working with red carpet couturier Marchesa. Its software analyses text and images to determine what fabrics and colours were most requested by customers. The technology allowed the brand to respond and communicate with its customers, as it eventually offered the guidelines for a red carpet gown that was designed by Marchesa.

Artificial intelligence is revolutionising the fashion industry - and streamlining everything from marketing to retail.

Antavo, a Budapest-born, UK-based company for example, uses artificial intelligence to tailor-make incentives for fashion companies and its customers to build long-term relationships with their clients.

Stitch Fix, a US-based personal shopping and online personal stylist service uses algorithms to determine what outfits are the best fit for its subscribers based on their interests.

Stitch Fix's business is booming. Listed on the NASDAQ index of the New York Stock Exchange, the company was valued at over $2 billion earlier this year.

The unveiling of the 8 by YOOX collection, which was largely characterised by easy-to-wear and travel pieces for men and women, took place in a small, exclusive venue in Milan’s Parco Sempione.

Guests were treated to fancy cocktails and a video simulation of an ever-moving logo that represents the company’s eternal dedication to technology and pursuit for the latest innovation.

“Technology is usually invisible to the client, but 8 by YOOX renders it desirable and tangible," Marchetti said.

 

 

 

Sofia Celeste
FAIRPLAY Editor-in-Chief

When she is not hunting down the latest in tech and fashion, Sofia Celeste is scouting artisan talent for her online magazine bacoluxury.com. Born in the US and raised on the Pacific Island of Guam, she went on to write for Dow Jones Newswires and the Wall Street Journal. Her work is now regularly published in top fashion publications NOWFASHION and WWD.

 

Photo: Vogue Italia

 

Photo: Vogue Italia

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