It was born at the beginning of the 90s and bears the name of the family owning the company, the brand is proud of very high quality, elegant items of clothing with a tailoring mark. Between the 90s and the 2000 it stood out in the close circle of the twenty biggest men clothing made in Italy companies, due to the turnover and the distribution.
The style department of the brand Paoloni, inside the company, represents the very heart of the project. The collections are conceived depending on the market’s needs, fully pertaining to the fashion trends, without ever forgetting the search for quality of the manufactured item and the complete satisfaction of the final consumer.
The strong point of the collection is the outwear, which finds many possibilities according to the trends and the uses: unlined jackets, light creations like the ones in jersey or in cotton, shiny armour made of cotton/viscose, softened fabrics or garment dyed, semi-lined silhouettes, but also lined jackets and double breasted ones.
Coats, heavy jackets and duffle coats are the protagonists of cold seasons, while for the spring summer the suit rules, with different fits even though in the last years we have seen the predominance of the slim fit ones, both of the rediscovered “3 buttons”, and also if we talk about double breasted jackets.
Natural wearabilities, details and styles reappraised one season after the other, to confirm the absolutely contemporary appeal of a brand that is synonym of both tradition and innovation. In the Spring Summer 2015 “Paoloni Black label” was launched: suits, jackets and trousers “for a special occasion” and for a ceremony, with the goal of supplying a mini collection having a tailoring taste, opting however for contemporary wearabilities for those who love playing either the protagonist’s role or the walk-on in the important “events” of their lives.
Last-born with SS17 collection, the trousers line P Paoloni, which aims to meet cross-consumers thanks to different types of fit.