Our Brands

Brand Logo


Roy Roger's is an Italian fashion brand and a pioneer in blue jeans production, owned by the Sevenbell Group since 1952. The Roy Roger’s products are manufactured near Florence by Manifatture 7 Bell S.p.A. The name of Roy Roger's has always been associated with denim.

The original models introduced features that have never changed over the years and have become recognisable brand trademarks: the back-pocket zippers to keep wearer’s wallets safe at work, the front coin pocket and the brand logo label, with its unique black triangle, on the right back pocket.

Roy Roger's has evolved greatly over the years and now proposes men's, women's and children's total look apparel, each with different lines and labels but all drawing from the brand's historical archives and incorporating contemporary trends.

All the collections are proudly Made in Italy and can be found internationally at selected retailers, online and in Italy at the flagship stores in Florence, Rome, Forte dei Marmi and Milan.


See the collection now online at e-PITTI.com!