Snow Peak is located in Sanjo City, where it is surrounded by mountains, rivers, forests, and awe-inspiring nature. It is also where the company’s founder, Yukio Yamai, found inspiration to begin production of his own line of high quality outdoors products.
When Yukio’s son, Tohru Yamai joined the company, he started to create Auto camping equipment to present the idea of Camping is a way to strengthen family and friends. Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high quality standards that you'll pass them on to the next generation.
The Japanese No 1 outdoor brand is now presenting Apparel which is comfortable in both in nature and your usual life in town or at home, different from other outdoor brand Apparel.
It’s Lisa Yamai, who is a daughter of Tohru, creative director who introduce skillful craftsman’s fine work and unique design for Snow Peak Appreal which you may find gentleness and strength inspired by nature. Snow Peak will offer you unique and longtime loving Apparel just like our gears.