What We Do

e-PITTI.com is the digital fair project of Pitti Immagine, launched in 2011. It provides fashion buyers and brands with a B2B tool that maximises the business initiated in the trade shows through a global online platform. Every season it hosts the digital version of Pitti Immagine Uomo, Pitti Immagine Bimbo and Pitti Immagine Filati and offers a rich selection of editorial content to support users’ business activities.

Who can showcase collections?

All brands of Pitti Immagine Uomo, Pitti Immagine Bimbo and Pitti Immagine Filati are eligible to showcase their collections at e-PITTI.com.

Participating in the phycsical fair also foresees an individual digital stand for each brand involved.

Benefits of the Online Fair

A pool of global buyers to enrich your network with.

Fair stands go digital: with a professional on-site photo shoot, selected products are photographed, post-produced and categorised for the online fair search.

Measurable visibility to collections, viewed by Pitti Immagine certified buyers, with real-time statistics tracking stand visits and product views.

Who can showcase collections?

All brands of Pitti Immagine Uomo, Pitti Immagine Bimbo and Pitti Immagine Filati are eligible to showcase their collections at e-PITTI.com.

Participating in the phycsical fair also foresees an individual digital stand for each brand involved.

Benefits of the Online Fair

A pool of global buyers to enrich your network with.

Fair stands go digital: with a professional on-site photo shoot, selected products are photographed, post-produced and categorised for the online fair search.

Measurable visibility to collections, viewed by Pitti Immagine certified buyers, with real-time statistics tracking stand visits and product views.

Who can enter as a buyer?

Only Pitti Immagine certified buyers can access e-PITTI.com.

This certification is done online at MyPitti through a registration form. Buyers will receive access credentials to e-PITTI.com shortly thereafter.

Buying Goes Further

For an overall period of 11 weeks, the collections of over 1,300 international brands are hosted at e-PITTI.com.

An internal messaging system that allows buyers to get in touch with brands of their interest.

An extensive catalogue of 9,000 products, exclusive weekly editorial content, trend forecasts and fashion directories.

Who can enter as a buyer?

Only Pitti Immagine certified buyers can access e-PITTI.com.

This certification is done online at MyPitti through a registration form. Buyers will receive access credentials to e-PITTI.com shortly thereafter.

Buying Goes Further

For an overall period of 11 weeks, the collections of over 1,300 international brands are hosted at e-PITTI.com.

An internal messaging system that allows buyers to get in touch with brands of their interest.

An extensive catalogue of 9,000 products, exclusive weekly editorial content, trend forecasts and fashion directories.

What You Don't Want to Be Missing


Are you a new user?

Enter e-PITTI.com to develop new international business opportunities!