MILAN, ITALY – “Chickity-check yo self before you wreck yo self,” went the wise words of a 1992 Ice Cube rap hit. Funny how those words ring true today, in an age in which most social interaction takes place on a 6 x 3 inch piece of plastic and glass.

So how much is too much? Try 2,617 times per day. That’s how much a person taps or swipes their phone, according to Dscout, a startup that performs consumer research studies.

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